‘The Future of Fashion’: Alexa Chung teams up with British Vogue on YouTube series


The product of British Vogue’s partnership with Alexa Chung, the YouTube series “The Future of Fashion”, has officially finished its first season, and quite the success it was.  Back in July, it was announced that this series would be filmed, and as the final episode was released on Oct. 20, a second series was already in the making.

Chung is an English fashion model and a contributing editor at British Vogue.  Her narration of the series is flawless; she keeps it light hearted and intriguing.  The idea behind the production is to educate the general public of the depth and importance of the fashion industry as a whole, in addition to developing aspects of the industry.

So, here’s a brief synopsis of each episode so you can choose which ones interest you in preparation for series two.  Each episode is approximately fifteen minutes long, and all are well worth the time.

In episode one, Chung discusses how to successfully break into the fashion industry.  She visited British Council of Fashion and spoke with Christopher Kane, who, despite popular belief, supports the claim that anyone of any social, economic and religious background can make it in this industry.

In episode two, the docu-series discusses how to become a fashion designer.  Chung visits Central St. Martins, a constituent college of the University of the Arts London, and interviews graduates.  While I am not interested in design, I respect the talent and commitment required, and this episode exposes the hard work it takes to make it as a designer.

The third installment of the series is about body image and diversity.  If you only watch one episode of the series, this is the one.  Interviews with psychology professors and social experts show the correlation of the two subjects.  The episode explores the idea that no one should compare himself or herself to another person.

Episode four was very relatable for me.  The topic was how to become a fashion buyer and trend forecaster.  This was fascinating to me because I am exploring the fashion buyer employment path.  The main idea of the episode is that the inspiration for designers and heads of the industry comes from people on the street, as opposed to media or the runway.  The ideas that we are the inspiration and that history repeats itself are how trend forecasters and buyers are successful.

The fifth episode was on social change and fashion in film.  On the topic of fashion as an art and the effect of gender and the glass ceiling, Chung interviewed Simon Porte Jacquemus, Frédéric Tcheng and Clare Waight Kelle.  Later in the episode, further discussion led to the topics of body image and feminism.

The final episode, on Balmain and Instagram, is about how the developing industry maintains the same top-tier brands, and how over the years, these companies have successfully up kept a high reputation and standard for themselves.  Olivier Rousteing, Balmain’s creative director, can attest to maintaining a consistent style on social media.  Chung closes “The Future of Fashion” with a few powerful statements.

One: “Everyone is approachable and open-minded and keen to involve others in the industry.” Two: “I enjoy clothes because I enjoy how they make me feel and the power they have to transform your character into something – you can be anything you want to be.”

Alexa Chung closes the series reminding us “ … that fashion does have heart and soul and depth and emotion.”  If you’re interested, watch series one on the British Vogue YouTube channel.  And if you’re like me, eagerly await series two episode one.

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