In the rap world, popular rappers often bring their posses along for the ride, but these cronies who try the biz themselves often prove to be vastly inferior rip-offs of the artist everyone already knows. More promisingly, established artists sometimes praise up-and-comers in an interview, offer to produce their albums (see Jay-Z and his assistance with Lupe Fiasco's Food and Liquor) and even introduce artists to the world at large by featuring them on their album.
