Eat your heart out Willy Wonka. There is a new place in town, and so far they have rapidly become the friend of all sweet teeth and the enemy of every dentist.

The Chocolate Bar is a fairly new dessert and confectionary palace serving the best in sweets. It is the place to be for all of those who live on the calorie side of life.

The Chocolate Bar is located in Lafayette Square at 1915 Park Ave. No matter where you stand on the street, when the doors open to the confectionary, the chocolate aroma escapes and fills the streets with the most heavenly smell imaginable.

Blake Brokaw started The Chocolate Bar about three months ago, and the response has been enthusiastic. Brokaw is also the owner of the Tangerine Low and the Hungry Buddha. The Chocolate Bar’s manager, John Cozad, works hard make every customer is happy.

“Business has been unbelievable. The lines are out the door every Friday and Saturday night. We work hard to keep the line moving quickly without taking away from the service,” Cozad remarked.

Everything in The Chocolate Bar is sweet. They make their own truffles daily, which are named after different sections of the city, like The South Grand and The Lafayette Square. The Lafayette looked simply divine, with its mixture of chocolate and toffee. The bar also sells fresh-baked goodies like milk chocolate oatmeal cookies and chocolate-covered rice crispy treats. The cookies were superb.

One of the specialties of the bar is the signature chocolate drinks made to order. The Pastolozzi is a concoction of Swiss chocolate, milk and light spice producing a medium bodied chocolate rush available hot or over ice.

The La Morta is a rich chocolate sensation made with heavy cr?me and vanilla beans. The La Morta can fill you up and make everything else in life not seem so bad.

The Chocolate Bar is the place to go after dinner or theater productions. The bar has a room filled with candlelit tables in back, where people can sit and enjoy desserts like the frosty frosty chocolate cake or some of the specialty coffees on tap. On Friday and Saturday nights The Chocolate Bar plays host to DJs. The mild jazz and funk add to the atmosphere without detracting from the customers’ conversations.

If you are looking for that perfect gift, The Chocolate Bar sells a lot of pre-packaged chocolates and also does gift packages. All of the cakes, pies and pretty much everything else are available to go.

They also serve a light lunch which includes flat bread and a salad from 11 a.m. to 2 p.m., Tuesday through Friday. Besides all of the fresh chocolates, old favorites like Pixie Sticks are available.

“Kids are the greatest. They pass by all of the gourmet chocolate and head straight for the Pez,” observed Cozad.

The Chocolate Bar is open Tuesday through Thursday 8 a.m. till 11 p.m., and Friday and Saturday 8 a.m. to 12 a.m. The Chocolate Bar does not accept reservations or reserve tables. They do accept Visa and MasterCard but no personal checks, and they sell gift certificates. The Chocolate Bar is smoke and alcohol free.

If you are looking for an original and unique place to go after dinner or after catching a flick, The Chocolate Bar is the place. Or if you have just broken up with that significant other and want to see if your luck is going to change with a chocolate-covered fortune cookie, The Chocolate Bar has it.

The superior service, the tasty delights and the endless amount of calories, what is there not to like?