Though most SLU students know the origin of the Billiken as a good-luck charm from the early 20th century, few are familiar with how its magical properties supposedly work. The legend tells that its good luck to give a Billiken doll to someone, and better luck to receive it—but the best luck of all goes to those who steal the Billiken doll.
In the two weeks leading up to the tip-off for the 2014-2015 basketball season, over 40 students have been given the opportunity to steal a Billiken and earn the best luck themselves—and the chance at a $250 shopping spree.
Hidden around campus in various locations are 40 miniature Billiken dolls. Photo clues offer hints as to the locations. Each doll comes with a special mission card; find one and bring the card to the men’s game against Southern Illinois, 7 p.m. at Chaifetz Arena this Saturday, Nov. 15, to enter into a raffle. First place gets a $250 gift card to the BSC Barnes and Noble; second and third place receive $50 gift cards each.
The scavenger hunt is known as “Mission: Billiken” and is part of a promotional campaign to get students excited for the upcoming basketball season. Those who find a doll are encouraged to share photos with their Billiken on Instagram with the hashtag “#BillikenTime” (the designated hashtag for the 2014-2015 season). The ten best photos will be featured on SLUBillikens.com, the school’s athletics website.
In addition to the scavenger hunt, Chaifetz Arena will be hosting a free student pre-game party in the Pavilion before Saturday’s opener, starting at 5 p.m.. Pizza and drinks will be served, and every attendee will receive a free SLUNatics t-shirt.
For the game, big changes will occur in SLU’s student section. Saturday’s game will be the unveiling of a giant Billiken jersey. The 40-by-60 foot jersey, constructed in a factory in Las Vegas, matches the SLU home uniform and is emblazoned with a 6 for “the Sixth Fan”—the student section. The jersey will be unfurled as the Bills take the court for warm-ups.
Neal Bendesky, Associate Director of Athletics for External Operations, says the inspiration for the jersey came from the Seattle Seahawks and their “12th man” section.
“Our goal for this year is to get people excited and make students feel more involved,” he said.
Bendesky also promised another surprise Jan. 14th, when SLU returns after the winter break.
Tickets for Saturday’s game are free to all students and will be distributed on a first come, first served basis at the Chaifetz Arena box office, the information desk in the BSC, or the Education Union on the Medical Campus between 7 a.m. and 3 p.m. to redeem a ticket.
Finally, remember to keep your eyes peeled for any unclaimed Billiken dolls around campus, although SLU’s basketball teams are comprised of talented, hard-working men and women, it never hurts to have a bit of luck.
