I have never tried the new “nutrient-enhanced water beverage” VitaminWater. I have also never really tried its celebrity endorser, 50 Cent.
Curtis Jackson III, better known as 50 Cent, says that for his third album, he “went into artist mode” and “wanted to re-introduce [himself] to people.”
As a result, he named his newest album Curtis (Sept. 11, Interscope) in order to make this record human and display “joy, laughter, pain, anger, aggression and fear,” hoping to change how people perceive him.
Most of 50’s tracks have great beats, something that can easily be heard on a dance floor. Some winners are “My Gun Go Off” and the Justin Timberlake-and Timbaland-fueled “Ayo Technology.”
“Movin on Up” is also a crowd-pleaser, with a strong, energetic beat.
Unfortunately for 50, guest artists don’t always work out on Curtis. Despite guest artist Akon’s vocal range, featured in “I’ll Still Kill,” Akon’s usually soft voice is mismatched and out of place against the edgy, revenge-filled ideas of the song.
“Fire,” featuring Nicole Scherzinger of the Pussycat Dolls, does not work either. Compared to what the Pussycat Dolls have done in the past lyrically and musically, Scherzinger’s guest appearance does not bring anything original to the track.
The incorporation of a female artist realizes much more potential in “All of Me” featuring Mary J. Blige, which contained a good amount of artistry.
As for the lyrics, most parents will not want their children singing along or adopting the messages found on Curtis.
Some of the songs, such as “Come & Go,” “All of Me,” “Curtis 187” and “Touch the Sky” have a bigger message than women and money.
Most of the others, however, still reflect upon these ideas (“I write the check before the baby comes, who the [explitive] cares”).
Taking the time to listen to 50 Cent’s latest album Curtis was not as bad listening to some rap. Some of the emotions that 50 hoped to display on this album are conveyed, but he does not redeem himself to me as a caring lyricist.